In recent years, social media has become more than just a way to connect with friends, family members, colleagues, and people. In this article, altitudementor.com will explain how to monetize your social media presence.
Social media platforms, which have won users’ hearts due to their enjoyable experiences, have become the center of our lives rather than simply entertainment tools. So much so that, thanks to the significant increase in social media use, many people today can make a living and even become rich through their social media accounts. It is possible to see this situation as a natural result of the variety of social media platforms and their ease of accessibility.
In our article, we will talk about social media platforms and money-making opportunities that will reveal your talents:
How To Monetize Your Social Media Presence
1 – Making Money from Youtube
Earning money from YouTube may be easier than you think. Thanks to the YouTube partnership program, you can earn income that you cannot predict based on the number of views from the videos you upload to YouTube.
a) Earn money from YouTube channel ads.
Do you have a YouTube channel? If so, you can start earning money by activating the “Monetization” feature, but this is not an option available to everyone and is subject to certain criteria. To use this feature, you must have over 1,000 subscribers and at least 4,000 hours of watch time in the last year.
Once you can join the system, you will earn money as your videos are watched. The system works just like TV commercials; your content is played for a while, then an ad break is given, and then it continues where it left off.
b) Take advantage of channel memberships.
Another way for YouTube creators to make money from their content is through the channel membership system that was introduced in 2018. After activating the “Channel Memberships” feature on your account, you will be able to offer “members-only” privileges to your subscribers. These features include:
- Loyalty badges
- Special emojis
- Members-only community posts
- Live chat access
- Special live broadcasts
- Bonus content
By offering content that will make your members feel special, you will also show them that you have set them apart from other followers and make them feel valued. However, keep in mind that this method is also subject to several conditions. To benefit from this feature:
- Must join the YouTube Partner Program
- Must have 1000 or more subscribers
- Must operate in a country where membership is valid
- Must prepare content specifically for adults
- You must have accepted YouTube’s terms of service.
You also need to know that you cannot start making money from just a few videos.
Finally, let’s conclude our section by noting that channel memberships are different from Premium Memberships, which allow users to watch videos without ads.
c) Take advantage of the YouTube BrandConnect service.
YouTube BrandConnect is a monetization service that connects brands with content creators to manage branded content campaigns. With this service, you can earn money by featuring advertiser/sponsor content in your videos. This is similar to affiliate marketing in that you create content about a specific product or service and encourage others to purchase that product/service.
The difference is that instead of earning a percentage of sales, you get paid directly for creating content – which is much more advantageous for you because this way you don’t waste your time creating content that doesn’t convert into sales and therefore will never make you money.
2 – Making Money from Instagram
Indeed, we can see how they have made this goal possible in recent years. We can say that Instagram is currently the easiest and most money-making social media site.
If you can share engaging photos or convert your followers into customers, you can discover many ways to make money through Instagram.
If you ask how much I can earn, we can easily say that users with 10 thousand followers earn an average of 10-25 thousand Rupees. As your number of followers increases, your earnings will increase exponentially.
a) Take advantage of affiliate marketing
If you have reached 10 thousand followers, you can start affiliate marketing by becoming a member of sites like Trendyol, Hepsiburada, etc. If there is a sale through each link you provide, you can earn commissions ranging from 5% to 20%.
b) Take advantage of the subscription system.
Thanks to Instagram’s subscription feature, subscribers can view special content prepared for them for a certain fee, while you can earn a regular, monthly income.
Moreover, this is very easy. All you need to do is offer special content to your followers with high engagement levels on your page. Your subscribers can view all this special content highlighted with a purple ring. They also get a subscriber badge next to their name for a monthly fee. They can use this badge to stand out in comments and DMs – and you can see who subscribed to your page with the same badge. The best part is that you will determine the subscription fees yourself.
c) Provide a service/value.
Do you have a skill that people are dying to learn? Why not market your services on social media? Remember, social media can be a great marketing tool. Copywriters, graphic designers, web developers, marketers, and many other online service providers find clients by posting engaging content that highlights their skills and shows how they can make life easier with their skills.
Consulting services such as life coaching, business coaching, career coaching, etc. are also business ideas that can be carried out online and offer a great way to make money from social media.
d) Establish brand partnerships.
If you have a strong and established social media presence, you may want to consider partnering with brands. They may offer you free products in exchange for having their products featured in your content, or they may pay you directly for the content you create.
While many people believe that this way of generating income is something only famous influencers with a large following can do, the truth is that you can still leverage the power of brand partnerships even with a relatively small follower base on Instagram.
How Does?
Brands equally value original content creators who produce quality content and align with their own demographics/values. So, if you are confident in your content, you can try your luck as a micro-influencer with a low follower count and earn money through partnerships.
3- Making Money from LinkedIn
Another advantage of LinkedIn is that you can create “groups” where professionals come together and share their thoughts and ideas. If you have a question or want to benefit from someone’s experience, you can create a group of people who are familiar with these topics. They will guide you and help you make more profitable decisions.
4- Making Money from TikTok
Although TikTok is relatively new compared to other social media sites, it is the fastest-growing and easiest platform to rise. If you can publish Tiktok videos specific to trends and trends, it will be easy to have a large follower base in a short time.
a) Take advantage of the Content Creator Fund.
The TikTok Creator Fund is a great way to make money on TikTok. However, there are certain criteria you must meet to qualify for it—you must be 18 years or older, have at least 10,000 followers, at least 100,000 real video views in the last 30 days, and have an account that complies with the TikTok Community Guidelines and terms of service.
The best part is that you don’t need to do anything different to start making money – you’ll make money from the content you’ve already created, and as long as you can maintain your popularity by keeping your content fresh and engaging, you’ll continue to make money.
b) Go live and get gifts.
You can earn money directly by going live on TikTok and receiving live gifts. If you make the necessary adjustments, your viewers can send you virtual stickers while you are broadcasting. These gifts allow you to collect “diamonds” that you can eventually convert into real money.
The system works as follows:
- Users use real money to purchase tokens – 100 tokens cost $1.
- Tokens allow users to send virtual gifts.
- Account holders can convert the tokens they collect into diamonds – two tokens equal one diamond.
- The diamonds can then be converted into cash – $1 is equivalent to 200 diamonds. However, you need to collect a minimum of $100 to withdraw money. Once you meet this criterion, your money will be transferred directly to your PayPal account. The only downside is that TikTok will take 50 percent of your earnings.
c) Sell digital products.
Another way to monetize your skills is to create digital products that you can sell.
These products can be in the form of e-books or e-courses, or they can be digital prints of inspirational quotes or artwork that people can purchase, download, and frame.
There are many ways to create a digital version of a product or service that you offer in person or in a physical environment. For example, web developers can create site templates that can be sold multiple times. Graphic designers can create branded designs that never get old. At this stage, you should not be afraid to push the boundaries of your imagination.
5- Make Money from Pinterest
a) Take advantage of affiliate marketing.
Affiliate marketing is another way to earn passive income through social media. Moreover, it has never been easier to earn income thanks to affiliate programs that allow you to create showcases or links that can be added to the social media profiles of big brands like Amazon, etc.
Blog owners have been using affiliate links to generate income from web traffic to their pages for years, why shouldn’t other social media users do the same?
For example, you can tag your idea pins using affiliate links on Pinterest, so you can earn a commission when people click on your pins and buy the product in question. However, you should be aware that you cannot receive payments for product tagging, affiliate links, brand partnerships, etc. through Pinterest at this stage – you need to work out the payment and logistics terms directly with your brand or affiliates.
So take your time and focus on finding an affiliate program that features products you love and that your audience will find useful, inspiring, or beautiful, and include those products in your engaging content.
And keep in mind that you can find affiliate programs for just about any niche, from marketing to SaaS (software as a service).
b) Sell products.
When you have a strong presence and a loyal following, the best way to make extra money on social media is to sell products. You can open a Shopify store that you can integrate with your Pinterest account, which will increase your traffic. Or you can start selling products through your Pinterest account.
You can create products only when an order is placed through websites that offer print-on-demand services such as RedBubble, etc., thus avoiding potential losses. You can also use such services to create or sell personalized product orders through e-commerce platforms such as Amazon, etc.
6- Making Money from Twitch
We can summarize Twitch as a social network where people who love to play games, especially those who broadcast live, collect donations. But of course, playing games is not your only option. You can chat, sing, or play a musical instrument. No matter what you do, you need to be able to attract people’s attention and make them watch you to make money.
7- Making Money from Telegram
Telegram is one of the largest messaging apps in the world with 200 million active users, so it’s no surprise that it offers many money-making opportunities.
You can earn money by marketing your products and services on Telegram, creating chatbots that act as virtual assistants, or setting up a Telegram channel where you offer subscriptions for a fee. Whichever way you choose, you can learn the points you should pay more attention to in detail in our article below.
8- Making Money from Facebook
If you have a blog or website, you can promote it. And if you are doing affiliate marketing, you can promote it on Facebook. If you can write blog posts or descriptions about your affiliate marketing target page, you can encourage the reader to visit your site and earn good money this way.
a) Take advantage of fan subscriptions.
Like YouTube’s channel subscriptions, Facebook launched its subscription service in 2020 to allow followers to support creators they enjoy. The platform has also promised to pay creators a bonus of $5 to $20 for each new subscriber through the end of 2023 — part of the company’s commitment to “invest over $1 billion in creators by 2024.”
b) Establish subscriber groups.
Facebook subscriber groups allow you to create groups that are exclusive to followers who pay a certain fee to join. This group allows you to share exclusive content and earn money from your content.
c) Use in-stream ads.
Another way Facebook offers creators an additional way to earn extra income is through in-stream ads included in certain content – like short videos or image ads. The system works similarly to YouTube channel ads. Viewers complete the ads to continue watching your videos, and you get a cut of the total revenue from those ads.
9- Making Money from Twitter
To make as much money as possible, you need to have followers on Twitter. Just having friends and family is not enough. You need to use Twitter tools and do research to find people who would be interested in your products and get people to follow you.
As your follower count grows, you can benefit from sponsored tweets. With sponsored tweets, advertisers pay you to advertise because they know you can reach their target market or the audience they want to reach.
Advice on Making Money on Social Media:
1) Turn Your Existing Followers Into a Strong Source of Income.
Social media is full of established influencers, YouTube stars, or famous entrepreneurs, and each of them has a loyal following that follows them, loves what they do, or genuinely cares about what they share.
If you already have a large audience but want to make more efficient use of your social media accounts, all you need to do is learn how to use your existing audience as a source of income. Another important element is to be attractive, as well as make your followers an integral part of your income cycle. You should try to understand how many of your followers you can attract or how many of them you can hear.
In today’s world of digital competition, the only way to achieve this is to create engaging content that will appeal to your followers, attract them, and ultimately direct them to interact with your posts or the links you attach to them.
This will be your core social media strategy for both marketing your content and driving your audience to the end goal (oftentimes that goal is selling a product or service).
Remember, your goal should always be to show the right message to the right person at the right time with the right expectations.
2) Market Your Skills.
If you want to turn social media into a powerful source of income, you need to recognize your strengths, in other words, your skills and talents, and most importantly, use them to attract the attention of your ideal audience.
Think you’re an excellent video maker? Then use that skill and share your videos with your followers via social media platforms like Instagram or YouTube.
Your main goal should be to encourage your followers to click on your link and make a purchase with the content you create.
You should discover your strengths and weaknesses and focus on taking advantage of your superior features. Finally, do not forget to share the unique content with others through social media channels.
People love to see creative ideas and when they come across such content, they do not hesitate to share it with others. So, your fame will spread far and wide through social networking platforms where you initiate the sharing process yourself.
If you have strong, high-quality, and enjoyable content, people will inevitably follow your social media accounts closely.
3) Become an Influencer.
The concept of “influencer”, which defines the work of people who have the power to influence or direct a certain community, is also seen as one of the trending professions of today’s world. We think that this fact alone will be enough for you to understand the extent of the competition that awaits you.
When you take a look at Instagram and YouTube, you will notice that many influencers have managed to increase their number of followers day by day and turn their content into a source of income thanks to the various content they share.
Sounds like an easy job, right? Oh no! Don’t choose this job just because it’s easy. Contrary to popular belief, finding great, unusual, and creative ideas, reflecting them in content such as photos, videos, etc., and sharing these contents with others to gain followers takes a lot of time and hard work. After all, the main thing that attracts people’s attention is the uniqueness of the content you offer. Thanks to your difference, you attract attention and encourage people to follow you.
If you believe that you have the talent to bring your unusual and creative ideas to Instagram and become an influencer who can make a difference, you should not give up.
Here are a few original ideas that will help you become an influencer: You can talk about the power of positive thinking, talk about fashion or style, do book reviews, or even comment on the most-read books of the year on your social media accounts. As you can see, being an “influencer” also means having a wide range of options to choose from.
So start by determining the topic you want to work on. At this stage, you can choose to share sections from your daily life, offer people your ideas about home design, or even share your experiences with different cuisines/tastes with your followers through restaurant/cafe reviews. Which of these ideas is your strength? Make choices that are directly proportional to your talent and use your talent to create beautiful and unique content until the last drop.
4) Improve Your Marketing Strategies.
You can’t expect everyone who comes across your content to become a devoted follower right after a single engaging post.
You may have come up with a creative idea, but the real work is in developing a strong marketing strategy. So how do you do that? Take a close look at your content creation process and see what types of content people are connecting with or engaging with most often.
Review your social media accounts and re-read/watch the posts with the highest interaction. This way, you will have taken the first step towards creating quality content that will reach your ideal customer base and guide your followers toward a smooth purchasing journey.
Reconsidering your marketing strategies for your current audience will help you build strong customer relationships and develop real and authentic relationships with your critical audience.
You can grow your business in direct proportion to the quality of your audience, content, or product. Rest assured, all of these will keep your followers coming back for more.
5) Take Advantage of Social Media Advertising.
If you want to increase the number of followers, interactions, and conversions on your social media account, you should increase the quality of your content and use advertising tools appropriate for the platform you use to deliver the right message to the right audience at the right time.
6) Explore Affiliate Marketing.
Another popular way to make money from social media is to implement social media strategies based on memberships and sponsorships. This is where the concept of “Affiliate Marketing” comes into play. Affiliate marketing refers to a brand/business/person promoting their products or services on the internet – especially on social media – and making sales and receiving a certain amount of commission from these sales.
Businesses or individuals who want to market their brands or products connect with different people through social media and become sponsors of these people. Thanks to this partnership, every campaign run by that person becomes a powerful advertising tool that they use to promote their brand name.
The essence of affiliate marketing is the idea of introducing a product to a much wider market, just like Hepsiburada, Amazon, and Trendyol do. Instagram influencers earn an average of 10% from each sale made by sharing links to products on the internet.
You too can earn good money through such partnerships.
7) Have a Strong Story.
What connects followers to you is having a strong story to tell.
Even if you have millions of followers on social media platforms like Instagram or YouTube, it’s the connection you establish with that audience that makes your journey meaningful. And you can only get there by telling them about yourself, why and how you got into this venture, what your journey has been so far, and what your plans are for the future.
To increase engagement on your account, you need to talk to your target audience. You need to connect with them through your posts and make them feel your sincerity. If your followers feel happy when they enter your social media page and believe that they have established a sincere connection with you, it will be inevitable for them to turn into final buyers. Remember, a highly engaged audience also means increased traffic. And fast traffic can put you among the trending pages – this visibility allows people looking for similar things to easily reach you.
8) Collaborate with Brands
We can’t be thankful enough that we are in an era where social media advertising is much more economical and functional than traditional marketing methods such as newspapers or television. So much so that companies that are aware of this may want to make special advertising agreements with you. For example, if you are a mother, a children’s clothing company may contact you and ask you to share a post for them. In this way, it is possible to earn thousands of liras from a single post.
The larger the follower base you have, the higher the return you will get.
9) Provide Value to Your Followers.
As is known, social media is a powerful platform that offers the opportunity to easily reach people and create interactions. To get the most out of these features, you need to give equal importance to everyone who visits your account and take care to offer “value” to your followers.
In addition, you should make it a habit to answer any questions that come to your page politely and thoroughly. This will leave a positive impression on your potential audience, which will strengthen the bond between you.
10) Follow the Agenda Closely.
Do you want to increase your sales?
So, share content related to the latest developments, trends, and current issues in the world or your country. Being a part of what is trending on social media can be a great strategy. Following trending hashtags, news or events will help you be a part of the majority that follows this trend. Following the agenda will also help you leave a positive impact on your followers who will be impressed by your informative posts.
In this way, you can have unexpected encounters with people who are unaware of you. Keep in mind that some people may find and like you by chance, just through your conversations about current issues or posts related to the current scenario.
This is one of the marketing strategies that influencers often use, and thanks to it, they reach a much larger follower base – customer base – compared to current or non-trendy topics.
11) Be Consistent.
The secret to making money and achieving success through social media platforms is consistency.
Influencer, YouTube star, blogger, photographer, or product/service provider… No matter who you are, you need to be active on social media and share consistently to achieve success and expand your customer base. You need to show your target audience that you are a professional in your field and that you are focused on growing your business. In this way, you can maintain a certain order in your interactions as well as your social media posts.
Let’s say you come across two separate pages selling the same product at the same price. The only difference is that the second page has more content, more regular posts, more engagement and follower comments. As a customer/buyer, which would you prefer? Your attention would shift to the page with more frequent and consistent social media posts, right?
If you create a daily, weekly, or monthly posting schedule and get your target audience used to this schedule – that is, if you are consistent in this regard as in everything – you can attract the attention of your followers to your business. Thus, you will ensure that they interact with you or do business with you. This increase in interaction will help you multiply your follower count on social media platforms.
12) Sell Your Products or Services.
You can also sell your products or services through your social media account and earn exorbitant income in return.
The most important point of selling on social media is to present your products/services in interesting and creative ways. You can also use live broadcasts to show your product to your potential buyers.
If you are a home-based business that offers food service, you should fill your social media accounts with posts showcasing your food and focus on making your content appealing to visitors. If you want customers to see the beauty or quality of your products at first glance, it is beneficial to include product photos that are original and taken by a professional eye.
How Much Money Is Made From Social Media?
The money you will earn will vary depending on how many followers you have and the interaction rate of your followers. However, those who see social media as a job earn between 50,000 Rupees- 300 thousand Rupees from social media.
The income of influencers in our country is expressed in millions per month.
How Much Tax Is There For Making Money From Social Media?
Thanks to the “Social Content Producers” law from 2023, paying taxes is both very easy and very attractive. You do not need to establish a company or pay half of your income as tax. Thanks to this law, only 15% of your income is deducted as tax as soon as it is deposited into your bank account.
To benefit from the law, you notify the tax office via e-government that you want to benefit from this law and they provide you with a document. With this document, you go to Ziraat Bank and open a “Social Media Content Producer” account and the transaction is complete. You can now start receiving your social media earnings in this account. However, it is recommended that you do not use this account for other payments. Because 15% of all money deposited into the account is automatically deducted on behalf of the state.
Last word
Most people think that posting a lot on social media is enough to make money. However, it is not as simple as it seems. Businesses, entrepreneurs, bloggers, and freelancers need to work harder than ever to grow their businesses or pages. Remember, it is neither as easy nor as impossible as it seems.
Making money from social media is all about consistency, so no matter which monetization method you choose, it’s important to stick to a consistent topic or niche and produce and publish content to a consistently high standard.
Then you should take the first step and start implementing these tips as soon as possible, which will help you evaluate your social media presence, strengthen your position, and earn money.
